By Cemoh – Fractional Marketing Experts

A new year is the perfect time to plant the seeds for a stronger, more consistent marketing plan. For those in the industry, marketing isn’t just about selling plants, it’s about growing relationships, nurturing community, and showcasing the beauty and value of what you create.

Start with a clear commitment: be intentional, be consistent, and be visible. Consistency trumps creativity. The most successful garden centres, nurseries and suppliers are the ones who plan their marketing as carefully as they plan their production. That means setting aside time now to map out campaigns, social media themes, promotions, and partnerships for the year ahead.

One of the simplest resolutions is to get your contact lists in shape. Clean, segmented data allows you to target the right customers with the right messages.

Next, resolve to tell your story regularly. People love to see what happens behind the scenes – the growing process, the team at work, or a plant’s journey from propagation to pot. Sharing authentic stories across social media, your website and newsletters keeps customers connected and proud to support local growers.

Finally, make this the year you measure what matters. Don’t just post for the sake of posting but track engagement, foot traffic, and sales patterns. Understanding what content drives results will make every marketing dollar work harder.

Just like a well-tended garden, marketing success comes from routine, care, and a bit of experimentation. So set your resolutions, nurture them monthly, and watch your business grow greener, stronger, and more visible in 2026.

GIQ Nurture and Thrive Members – make your marketing plan for 2026 by booking a free consultation with Cemoh here.